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So many small service start-up businesses may have a website, yet they are not utilizing it to its full potential. With the advent of the web, now more than ever, it is easier to reach people across the world and to make an income online. Establishing a web presence may be as simple as strategically submitting press releases for special occasions in the company. Or maybe you caught the Web 2.0 bug and want to start a blog. Go for it!

The key to utilizing the web is traffic. You can have the greatest site and the greatest products and services, sql server restore if no one can find your site, or you aren't actively promoting it, then what is the point? That would be like owning a brick and mortar store, but never telling anyone about it. If you do have a traditional store or an office, then website is a great compliment and can become an income-producing asset for the company.

Another great point about the web is that you can focus on your specialty. Search engine spiders, in fact, prefer sites that are focused on a particular topic. That may seem like common sense, but many companies may still be trying to market to the world and not their focused niche. A great example of websites that are niche-focused can be found on Squidoo. People create lenses about a certain topic such as a book, or a movie, or a character or a business and write about it, share their thoughts, create a dialog and more. My recommendation is to build a few lenses on Squidoo, track your traffic and comments and test things out. As you begin to see what works and what doesn't work, then you can start to put that information to work into a full on website or blog. In any case, the more sites and networks you are a part of, the more easily your site and products will be found. It can be daunting at first- take it conference calling companies do your research and it will all fall together.

Business is people. To Mainman business you must understand people. To understand people, start with yourself. Visit the official www.businessispeople.com">Business is People website.

www.businessispeople.com/signup">Click here to receive an exclusive industry report.

Benjamin Warsinske is an entrepreneur with a passion to teach others about people and business strategies.

# posted by sazzssgkrf : 7:24 AM